Tuesday Tactics Newsletter March 1, 2011
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Scott's Thoughts: The Art is in the Doing
Ideas become great when they're made real.
"It doesn't need to be imagined, it needs to be written down."
--Philip Glass, composer & artist
Ideas can inspire us. They can help us dream about what is possible and imagine where we would like to see ourselves. An idea is a form of hope. It presents a pathway for us to follow, an option in our lives we may not have had before.
But ideas only go so far. Like good intentions, they only promote change in the world when they are made real. They're like thank you notes you intend to send-- meaningless until tried. Someone who is "just an idea person" is someone who builds nothing. They remain safely in the world of the imaginary, and as a consequence, they learn very little from their ideas.
All innovation, progress, and art in life comes from the exploration of our ideas, not the imagining. What's more, better ideas emerge from the execution of previous ideas. Experience provokes new thinking. When we protect an idea by failing to explore its possibility in the real world, we're really trying to protect ourselves--from the pain of falling short of our imaginations, the pain of disappointment. If we allow this to happen, we ultimately rob ourselves of future greatness because we never learn from our ideas.
If all you've done is come up with ideas, it's time to start trying a few. Yes, some won't work. Yes, you might feel disappointed when months or even years of effort fail to get you where you want to go. But don't despair! Even that "failure" is progress towards the next idea and the next ascent up the mountain.
Which would you rather be? A broke agent with perfected plans, or a thriving agent with a few pretty good ideas in action?
Ten honest attempts beats a thousand imagined possibilities every time.
(Speaking of great new ideas made real... we've just revolutionized QR code technology for real estate marketing! We're very excited, so don't miss the article below for details.)
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The Next Generation of QR Codes for Real Estate
Free, unlimited QR codes for your listings are now here.
Recently we've been fielding a lot of questions about ways to quickly and easily integrate QR codes into signs and riders. "Quick Response" codes are specially designed bar codes which can be quickly scanned by smart phones to rapidly deliver information.
If you're not familiar with QR codes, definitely read Michael Russer's December, 2010 article in REALTORMag on QR codes. According to Russer, "many younger buyers today practically live on their smartphones. QR Codes are one way you can get their attention and their business."
One of the problems agents have faced with QR codes is having to print or create multiple QR codes for all of their listing and marketing purposes. This is especially true for agents who have used QR codes on their sign panels and riders.
Well, Oakley is proud to announce a huge advance in the use of QR codes for real estate. Right now we're offering free, unlimited QR codes using "OneCode((TM))" technology. Just add our QR code to any existing sign using a sticker (which we provide for free), or have the code printed directly to your signs. You only need ONE code, not dozens!
We invite you to try out QR code technology risk free on your signs. See how it works here:
Understanding Advertising vs. Rapport Building
Advertising and rapport-building are distinctly different activities.
We have a new report coming soon covering key findings on how real estate agents have built thriving referral based businesses.
A preview of one of the pieces from the report, "Understanding the Distinct Differences Between Advertising & Rapport Building" is now available on the FHFREA.org blog. An excerpt from the article:
"One common trait among agents with a loyal client base is an understanding that advertising and rapport-building are distinctly different activities. While advertising has a place in an overall marketing plan, it is considered a completely different channel and applied accordingly."
"The typical mistake lower performing agents make is confusing every opportunity to communicate as an opportunity to advertise their services. This "while I have your attention" mentality is responsible for more damage to agent/prospect relationships than any other mistake, save complete unresponsiveness."
We've had tremendous response to this article, and invite you to read it and share your thoughts (and share it with others):
Use Silence for Power in Negotiations
Say less and get more.
If your idea of negotiation is a fast-paced game of back-and-forth, there's a good chance that you've left a great deal on the table over time. Master negotiators understand that the strategic use of silence is a primal, effective tool in tilting the table their way.
Silence is uncomfortable for lots of people. Extended silences on first dates, in marital fights, and from brooding teenage family members all produce gaps we want to fill. We become anxious to balance prolonged silence because our minds run away with us-- we ask ourselves: "What's wrong? What am I missing? How can I fix this?"
When you're involved in negotiations, use this core impulse to help control the process. When you've stated your offer, pipe down, take a deep breath, and wait for the other person to respond. When they respond, don't come back right away. Count to five in your mind and let the counteroffer sit. Many times, this silence alone will be enough to prompt the other party to give a little more.
If you find yourself in a full-blown argument over a point, the use of silence is also very powerful for 1) keeping your cool, and 2) allowing your opponent to "burn themselves out." Your silence starves off their source of "fuel for the fire," and before long they'll begin to wonder if you're even listening. At that point, you can calmly pick up the negotiation.
Sometimes the most powerful thing to say is nothing at all.
This week's sign special...
Thanks for reading! We hope you found this issue served our mission to help you succeed in real estate. The tips we give out aren't paid placements or sponsored in any way, so you can trust we're picking the tools and tips we think are in your best interest!
Do you need signs? Right now we have some great sign specials. We hope you'll pick us for your next sign purchase! If you ARE considering a sign purchase in the near future, would you please keep us in mind? You can shop with ease online at http://www.OakleySign.com or by phone at 1 (877) 391-0356. Thanks!Until next week!
Cheering you towards greater success,
Oakley Signs & Graphics, Inc.