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Copyright 2010 NATIONAL ASSOCIATION OF REALTORS®


Are You Drowning in a Sea of Real Estate Information?
by Steve Harney on July 26, 2010

One of the most difficult things to do if you are thinking of buying or selling a home is to navigate through the sea of information available today. If we google “real estate” there are approximately 441 million sites. That’s 441 MILLION!!

Other searches you might try:

      "real estate information” – 277 million sites
      “selling a home” – 55+ million sites
      “buying a home” – 76+ million sites
      “what is my home worth?” – 73+ million sites

The amount of information seems endless even if you narrow the search dramatically. Google “Montana real estate” and you get over 31 million sites. That equates to 75,000 real estate web sites for each residence in the state!

What you find on the best of sites can also be confusing. Time.com recently had these two article titles listed at the same time on front page of their real estate section:

  1. New data say house prices may be nearing a bottom.
  2. House prices keep dropping and they’re not done yet.

Same source, same day, two articles saying exactly opposite things!

What should you do?

Seth Godin, a best-selling author and founder of Squiddo.com, when he addressed the business community on the issue of gathering and dispensing information said:

Many people and organizations are contributing to this mass of data, but few are taking advantage of the opportunity to collate it and present it to people who desperately need it. Think about how much needs to be sorted, compared, updated and presented to people who want to choose or learn or trade on it.

You must find those industry leaders in your local real estate market (both agents and loan officers) that have made it a mission in their lives to truly gather all the pertinent information for their clients and customers. They will then become experts who are able to understand not only what is happening in the current real estate market but also why it is happening.

Once you have found that person, make sure that they take the time to simply and effectively explain your options. Then you will feel confident that you are making the best decision for yourself and your family based on all the information available.

Don’t get lost in the sea of information. Hire a real estate expert to help you navigate.


“Profit occurs when preparation and experience meet opportunity."


ForSale03.jpgWhen it’s time to sell, you must be confident that every element of negotiating the best terms and the highest price has been set before your home is even listed.

Start with the resources I’ve provided. There is no charge for this information. These will help get you started in terms of assessing your real estate situation and planning for a stress-free and successful sale.

The real estate market in Cincinnati is volatile, especially lately, and it takes an experienced professional to move your house quickly, professionally, and profitably.

When you’ve decided to sell, I will be your advocate, your guide, and your fierce negotiator. I will work hard to make yours a great sale.

I look forward to it.

Sincerely,
Sheila


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