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Old Age-Not Me!

As I read the news this morning, there are a couple of stories that caught my attention.  One, in the New York Times, was about the increase in use of social networking by ages 45 and up.

From December 2008 to May 2010, those in every generation 45 and older more than doubled their participation. Adults 74 and older who are online quadrupled their social networking presence, and that now stands at 16 percent. 

The Pew report can have a "game-changing" effect on business-real estate included! Since real estate is a communication industry, this report should cause a close examination of how we do business with all age ranges.  Many people have thought that using mail to contact clients over 60 is the "preferred" method.  According to Pew, that may not be the case. 

Review and make adjustments if/where needed.

The other article was also a Pew report:  "Growing Old in America:  Expectations vs. Reality".  This report shows that the perception of  the experiences of "old age" varies widely from generation to generation.  Enjoying the "benefits" of old age, traveling, hobbies, spending more time with families, starting a new career, volunteer work are among the issues that are covered. 

Respondents aged 18-29 identify old age as 60 +; middle aged respondents place it closer to 70; and those over the age of 65 identify age 74 as the cross-over age. 

Seems that, again, the impact on how we do business with the various age groups should be evaluated before creating a "one size fits all" plan. 

I encourage you to read the reports to determine how each could be of help to you for your 2011 plan.

 

Published Monday, December 27, 2010 8:19 AM by Sheila Bell


Attachment(s): http://pewsocialtrends.org/2009/06/29/growing-old-in-america-expectations-vs-reality/2/

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