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Ben & Jerry's Does It, Should You?
Ben & Jerry's has announced it will be discontinuing its email marketing campaigns and focus their efforts on social media. Their customers indicated they were losing interest in continuous emails. B & J's concluded they were not building Read More...

Posted Thursday, July 15, 2010 12:49 PM by Sheila Bell | 0 Comments

Attachment(s): http://blog.hubspot.com/blog/tabid/6307/bid/6217/Ben-Jerry-s-Drops-Email-Marketing-In-Favor-of-Social-Media.aspx